SUSTAINABLE COMMUNICATION FOR BRAND LOYALTY

We are innovative, creative and target-oriented, because we are always customer-oriented. We design our marketing strategies tailored to the target audience and location to increase the awareness of our shopping centres as well as the number of visitors. Regular monitoring of trends, competitive environment and location development are as important to us as annual planning, budgeting and event organization management. Our expertise in corporate communication and press relations management plays a major role in building and maintaining brand loyalty.

We make in-depth planning in the use of digital channels in parallel with technological developments as well as traditional communication channels and we measure the effects of our target audience communication. We instantly monitor the agenda, the expectations of different age groups, the innovations that may bring visitors and loyalty, and the technologies that can be adapted to shopping centres and make all these into an attraction for our shopping centres.

One of the core competencies of METRO PROPERTIES Türkiye Corporate Communication and Marketing Management Department is to ensure that the shopping centres we undertake their corporate communication and marketing management play an active role in the social, cultural, artistic and economic life of the city.

We receive awards and raise the standards of the sector with the campaign ideas we produce, the firsts we bring to the sector and our creative implementations that provide long-term impact.